Apart from being an anchor, dancer, actor and entrepreneur, Rahul Bhatia is a blogger too. He has two YouTube channels. And the journey online has been a fulfilling one for him. But the one question he is often asked is how anchoring on TV is different from doing it on YouTube.
He explains, “Anchoring on TV is very different from shooting yourself for YouTube. When we do anchoring for TV, so many people are involved: cameraman, sound man, editor, makeup person, stylist and other technical crew are also involved to make a proper show. But, when you are making videos on your own on YouTube, it’s one man army kind of work, you do everything from styling, direction, anchoring to editing.”
Whether both have their own set of audience he says that earlier they were different but in the age of digitisation, the line has blurred.
“Many people have smartphones, hence slowly everyone is moving from mainstream television to YouTube, which is a very big thing. YouTube is the next big thing. You have to pay for your OTT subscription but YouTube is free, unless you want to buy a specific movie to watch. YouTube is also a bigger platform. If anyone wants to make a career in YouTube, there are ample opportunities,” he says.
Rahul shares that his blogging channels are very different from others. Some people do travelling blogging, food blogging but his YouTube channel focuses on family blogging, which includes his immediate and extended family.
“My mom, dad, my wife Minakshi, my dog Chico and all other relatives like my sister, brother-in-law etc, we all make very good content. People are getting addicted to my content. We started just one month ago and have already reached 10k subscribers. Many people dm me on Instagram and comment on YouTube that they just love our content. People who are watching are encouraging and helping us to grow. We are also trying to keep people entertained amid the negativity due to the pandemic, we are trying to bring smiles on their faces,” he adds.
So how does he deal with the growing competition on YouTube? “Competition is everywhere. People love our content and they already know me because of the television work that I have done before. Given the love and support we are getting we are trying to continuously innovate and stay genuine. That’s how we are staying afloat,” he ends.
